Indiana Economic Development Corporation: Try to Keep Up
Little to no budget? No new footage? No problem!
With only existing assets to work with, we turned limitations into an opportunity for IEDC. Through colorful graphics and motion design, we created a high-energy video that feels fresh, engaging, and anything but recycled.
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The Indiana Economic Development Corporation (IEDC) helps grow Indiana's economy by bringing new businesses to the state, creating jobs, and supporting companies that want to invest and expand there.
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Executive Creative Director:
Steve Osterman
Art Directors:
Sam Yono and Angelo Patrona
Copywriters:
Mia Raico and Liam Soren
What does“Try to Keep Up”mean?
Innovation doesn't happen from the sidelines. It happens here in Indiana. Indiana has always been where speed, engineering, and ambition come together—from the Indy 500 to the next generation of motor technology. While others race to keep pace, we're already ahead. So, Try to keep up.
Online Video
Indiana is driving the future of motor technology. Our job was to make sure people noticed. So, we created a mini campaign that showcased the state's innovation and momentum and success in the motor industry.
Landing Page