For over 30 years, the Detroit Zoo has been a leader in conservation and education. But as the world evolves, so must the institutions that protect it.
Our campaign keeps what people love about the Detroit Zoo all while modernizing it; reminding us that protecting our planet is a shared responsibility for generations to come.
Detroit Zoo: Where Life Connects
-
Executive Creative Director:
Karen Cathel
Art Directors:
Sam Yono, Matthew Reising
& Sara Showers
Copywriters:
Mia Raico and Megan Small
What does“Where Life Connects”mean?
"Where Life Connects" is our mission is to create meaningful connections between people, animals and the natural world so all can thrive.
Our Mission
Our New Look & Feel
Detroit Airport Integrations
We wanted to reach families the moment they landed in Detroit at DTW, putting the Detroit Zoo top of mind as a can't-miss destination.
The Water Tower
The Detroit Zoo water tower, standing since 1928, hadn’t seen a fresh coat in 30 years. With 515 gallons of paint and a 30-foot vinyl wrap, we revived it into a bold, iconic landmark.
