Small business owners hustle to make their small biz stand out amongst the big guys– so we positioned The UPS Store as the one-stop shop that sees their ambition and treats them like anything but small.
The UPS Store: Be Unstoppable
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Prior testing revealed that small biz owners felt disconnected from past campaigns—unseen and uncelebrated in their 9-to-5ever grind.
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Executive Creative Director:
Steve Osterman
Creative Directors:
Angelo Patrona and Liam Soren
Art Director:
Sam Yono
Copywriter:
Mia Raico
Designer:
Dominique Wilson
What does“Be Unstoppable”mean?
This isn’t just your small business. It’s your name, your passion, your blood, sweat, and (probably many) tears. It’s the emails you've sent half past four AM and the coffee-fueled creative sessions. It’s putting yourself out there, betting on yourself, having other people bet on you and pursuing nonetheless. That’s what being unstoppable looks like. At The UPS Store, we’re here to keep that success going by offering everything you need to cross off your to-do list with packing, shipping, printing, mailboxes and more—all in one place.
Unstoppable Small Business Owners
In previous campaigns The UPS Store focused on brick and mortar small businesses. But as of recent research, we found that most small business owners were either working out of their homes or on the move. Therefore, this year we created fictional businesses that felt trendy and diverse to reflect our findings.
Tamar’s Table Eats
Mobile food truck business associated with printing services.
Dave’s Drive ‘N Detail
Mobile car detailing business associated with mailbox services.
IT by Isaiah
At-home IT security business associated with shredding services.
Dylan’s Glaze & Gloss
At-home ceramic business associated with packing services
Herbal Hair & Body Care
At-home body care business associated with shipping services.
Electric Al’s
Mobile electrician business associated with notary services.
CGI Imagery Library
We all know that The UPS Store’s products and services aren’t very exciting. So, in order to keep our customers engaged and excited about what we offer, we created a library of still and moving CGI assets.
In-Store Signage
Our in-store signage blends small business owner lifestyle imagery with CGI product visuals to connect with customers and drive attention throughout the store.
Interactive Website
Our website features a bright, approachable UX/UI design with simple CGI visuals, parallax motion and clear messaging that makes our information easy to digest.
