The UPS Store: Be Unstoppable

Small business owners work hard to stand out, yet often feel overlooked. We set out to change that—positioning The UPS Store as the one‑stop shop that sees small business owners’ ambition and treats them like anything but small.

We created a cast of confident, fictional SBOs, each paired with a specific UPS Store service—from shipping to marketing support—to prove we understand every side of their grind and make them feel unstoppable.

Executive Creative Director: Steve Osterman
Creative Directors: Angelo Patrona and Liam Soren
Art Directors: Sam Yono
Copywriters: Mia Raico
Graphic Designers: Scott Taylor

The UPS Store: Be Unstoppable

Small business owners work hard to stand out, yet often feel overlooked. We set out to change that—positioning The UPS Store as the one‑stop shop that sees small business owners’ ambition and treats them like anything but small.

We created a cast of confident, fictional SBOs, each paired with a specific UPS Store service—from shipping to marketing support—to prove we understand every side of their grind and make them feel unstoppable.

Meijer

Detroit Zoo

Small business owners work hard to stand out, yet often feel overlooked. We set out to change that—positioning The UPS Store as the one‑stop shop that sees small business owners’ ambition and treats them like anything but small.

We created a cast of confident, fictional SBOs, each paired with a specific UPS Store service—from shipping to marketing support—to prove we understand every side of their grind and make them feel unstoppable.