Let's face it—Gen Z wasn't looking for packing and shipping content on Valentine's Day. They were looking for love.
So, we hijacked the Valentine's Day conversation on dating apps by creating swipe-worthy profiles for our Certified Packing Experts on one of the most popular dating apps: Tinder.
The UPS Store x Tinder: The Hookup on Shipping
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Dating app usage by Gen Z is at an all-time high in the weeks leading up to Valentine’s Day.
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Executive Creative Director:
Steve Osterman
Art Directors:
Sam Yono and Angelo Patrona
Copywriters:
Mia Raico and Liam Soren
App Integration
We seamlessly integrated our advertisements into Tinder by creating authentic-looking profiles for our "Certified Packing Experts."
Designed to feel like real Gen Z users searching for love, the profiles invited genuine engagement before revealing a Valentine's Day shipping offer.
In-Store Posters & Danglers
More of Chad and Taylor
No, they’re not real certified packing experts. Yes, we made 'em look like they could handle your fragile items... and break your heart.
